Forty-three years ago, Charlie Key set out on a new business venture—one that his wife, Linda Key, still jokingly calls his hobby. That hobby has paid off handsomely: Their company, Payless Liquors, has become one of the largest beverage alcohol chains in Indianapolis while still retaining the family-owned charm on which it was founded.
With 25 stores in Indianapolis and surrounding towns, including Plainfield, Zionsville, Carmel, Greenwood, Fishers and Beech Grove, Indiana, Payless Liquors has thrived while adapting to the various challenges that Indiana’s package store industry has faced over the decades. “Our business has grown substantially every year,” Charlie says. “In 2015, our sales were up 15 percent.”
Payless Liquors’ annual revenue totals more than $40 million. The stores range in size from 4,000 to 12,000 square feet. Spirits…