Indholdsfortegnelse for July/August 2021 i Market Watch

What else can be said? Well, apparently a great deal. Every time the Tequila category seems to have gone as far as it can go, it shifts into a new, higher gear. Nothing seems able to stop it—trade worries, supply problems, rising agave prices, and a global pandemic have all been no match for this juggernaut. Since the start of 2020, Tequila has been experiencing a new phase of its remarkable development. Amid the great on-premise surge of 2020, it became one of the biggest beneficiaries. But what’s been so interesting about Tequila is the depth and breadth of its progress. Its range of products has been growing across the board, from the loftiest offerings down through its vast middle tier, and branching into newfound success with prepared cocktails, where…

ARHUBA By Sondre Kasin Ingredients: 2 ounces Ketel One vodka;¼ ounce Aperol aperitif;1 ounce lemon juice;¾ ounce rhubarb syrup1;Rhubarb ribbon. Recipe: In an ice-filled shaker, combine vodka, Aperol, juice, and syrup. Shake well for 15 seconds, then fine strain into an ice-filled Highball glass garnish with a rhubarb ribbon. DIRTY BLEU MARTINI By Melina Meza Ingredients: 2 ounces Grey Goose vodka;½ ounce Gorgonzola cheese-infused Noilly Prat Dry vermouth2;½ ounce Kalamata olive brine;1 blue cheese-stuffed Castelvetrano olive;2 Kalamata olives. Recipe: In an ice-filled mixing glass, combine vodka, vermouth, and olive brine. Stir for 20 seconds, then strain into a coupe or Martini glass. Garnish with 1 blue cheese-stuffed Castelvetrano olive and 2 Kalamata olives on a pick. AQUA FEST CRUSH By Eric Hastings Ingredients: 1 ounce Deep Eddy vodka;½ ounce Dolin…

GoPuff Adds Liquor Barn…. After acquiring West Coast retailer BevMo last year, e-commerce player GoPuff has further bolstered its profile in beverage alcohol with a new deal to purchase Kentucky-based Liquor Barn for an undisclosed sum. The deal will see Liquor Barn, Party Mart, and DEP’s footprint of 23 stores provide infrastructure for GoPuff to integrate into its network of micro-fulfillment centers, currently numbering more than 275 around the country, plus its more than 160 BevMo stores on the West Coast. The Liquor Barn footprint includes seven locations in Louisville, six locations in Lexington, as well as stores in Bowling Green, Covington, Danville, Elizabethtown, Ft. Thomas, and Owensboro. GoPuff added that the acquisition uniquely positions it “to support Kentucky’s Bourbon industry and its thousands of employees by working with distributors…

La Naranja China INGREDIENTS: 1 ounce Pueblo Viejo Blanco Tequila;1 ounce Del Maguey Vida mezcal;¾ ounce The Bitter Truth Golden Falernum liqueur;¼ ounce Ancho Reyes ancho chile liqueur;¾ ounce fresh lime juice;¼ ounce kumquat ginger syrup1;3 candied kumquats2, cut in equal sized pieces,plus more for garnish. RECIPE: Combine candied kumquats, kumquat ginger syrup, and lime juice in the small side of a cocktail shaker and muddle. Add Tequila, mezcal, and liqueurs. Fill the large side of the shaker with large ice cubes. Shake the ingredients together short and soft and pour the contents into a double Old Fashioned glass. Sky’s The Limit INGREDIENTS: 2 ounces Aviation American gin;¼ ounce Luxardo Maraschino liqueur;½ ounce Dolin Dry vermouth;¼ ounce The Bitter Truth Violet liqueur;1 dash Scrappy’s Lavender bitters;Lemon peel;Lavender sprig. RECIPE: In…

As mixologists embrace growing demand for low-proof and alcohol-free cocktails, they’re turning to a rising group of zero-proof spirits that offer complex flavor profiles and high-level cocktail mixability. Even without alcohol, these products mimic the effects of their full-proof counterparts, providing sophisticated components to drinks and gaining both consumer and bartender favor. “Our zero-proof cocktails are well received,” says Brian Eadie, a bartender at Geraldine’s, a restaurant and bar in Austin, Texas. “Our clientele appreciates being able to have an elevated beverage experience without alcohol. Our guests order non-alcoholic drinks for all sorts of reasons, from health and fitness to seasonal sobriety, so they appreciate our sophisticated beverages that allow them to socially blend in with friends and family at the bar or during dinner. Mocktails aren’t just for expecting…

Southern Glazer’s Wine & Spirits has named Ray Lombard as executive vice president and general manager, craft spirits, effective July 1. Lombard, a 16-year veteran of the company, will lead the distributor’s national craft spirits division and drive growth and sales through its new SG+ customer service strategy. In addition, he will be responsible for bringing new craft brands into the company’s fold and will remain in charge of Southern Glazer’s fleet advertising program. In his new role, Lombard will report to Gene Sullivan, chief sales and marketing officer. The distributor has also appointed Soren Sorensen as senior vice president and general manager for Minnesota, North Dakota, and South Dakota. His expanded role adds North and South Dakota to his responsibilities. Sorensen has nearly 20 years experience in the beverage…

Dewar’s Japanese Smooth Bacardi has released the latest innovation in the Dewar’s Cask Series, Japanese Smooth. The 8-year-old, 40% abv blended Scotch ($25 a 750-ml.) is finished in Japanese Mizunara barrels for an undisclosed time. Japanese Smooth is the fourth release in Dewar’s Cask Series, joining Caribbean Smooth, finished in rum barrels; Ilegal Smooth, finished in mezcal barrels; and Portugese Smooth, finished in Port casks. The new whisky is available nationwide. For more information, visit Dewars.com. WhistlePig Farmstock Beyond Bonded Rye Shoreham, Vermont-based WhistlePig is releasing two new expressions from the WhistlePig Farm. Following in the footsteps of WhistlePig’s FarmStock Rye Crop Series, released between 2017 and 2019, the new offerings are FarmStock Beyond Bonded Rye and Beyond Bonded Bourbon. Both expressions ($100 a 750-ml.) meet bottled-in-bond standards and are…

The amount of new hotel, restaurant, and bar projects in the works in Las Vegas is a clear sign of the city’s post-pandemic rebound. Big-name projects include the opening of Virgin Hotels in March in the former Hard Rock Hotel space off The Strip. This project encompasses a Mohegan Sun Casino and myriad on-premise outlets, from Todd English’s Olives and Michael and David Morton’s One Steakhouse to Hakkasan Group’s Casa Calavera and Clive Collective’s Money, Baby! entertainment and nightlife venue. Another massive hotel project, Resorts World Las Vegas, was set at press time to open on the north end of The Strip in late June with some 40 on-premise outlets. Standout venues in Resorts World include the Los Angeles-based wine bar, restaurant, and retail shop Wally’s Wine & Spirits; gaming…

When people are going through a difficult time—as everyone has since the Covid-19 pandemic hit last year—they often cling to what’s familiar and comforting. In the spirits world, that’s vodka. “People are very comfortable with vodka and generally know what they’re getting when they order it,” says Eric Hastings, food and beverage director at the Austin, Texas restaurant Summer House on Music Lane. Echoing this view, Melina Meza, beverage director of Olivetta in Los Angeles, notes that vodka has earned a reputation as a trusted spirit people can rely on. “It’s been a staple in America’s drinking culture for years,” she says. “Whenever someone is unsure of what to order, I recommend vodka. You just can’t go wrong.” Indeed, vodka has long been a top-seller in bars, even though it…

Off-Premise News Target Launches Same-Day Beverage Alcohol Pickup Target has announced that customers may now purchase alcohol for same-day pickup at 1,200 of its stores in 29 states across the U.S. Where available, Target customers can add beer, wine, and spirits to their pick-up orders placed through the Target app. In addition, Target will offer same-day delivery for alcohol, via Shipt, at 600 stores by the end of the month. This expansion follows the company’s pilot program in Florida, California, and South Dakota, which saw digital alcohol sales grow by 450% for the test markets. Zachys To Relocate Headquarters Scarsdale, New York retailer and auction house Zachys has announced plans to move to a new 70,000-square-foot facility in Port Chester, New York, in early 2022. The move will allow the…