Breakthru To Buy Out Major Brands….Breakthru Beverage Group has announced an agreement to acquire the remaining shares it doesn’t own in Major Brands. Missouri-based Major Brands, whose estimated annual revenues top $400 million, distributes wine, spirits, beer, and non-alcoholic beverages and has a workforce of 600 people, serving more than 9,000 retail customers.
“This is a tremendous opportunity for Breakthru to further solidify our standing in the Midwest,” says Tom Bené, Breakthru’s president and CEO. “We have an ambitious growth agenda, and this move marks another step forward as we continue to seek opportunities across North America.” Breakthru, the nation’s third-largest wholesaler of spirits and wine, had estimated 2021 revenues of $6.1 billion, according to Shanken’s Impact Newsletter.
The deal “gives one of Missouri’s largest wholesale premium beverage alcohol distributors…