Among casual drinkers, pisco—a brandy produced in the winemaking regions of Peru and Chile—flies somewhat underneath the radar compared to other internationally consumed spirits like whisk(e)y, Tequila, or even mezcal. But retailers, bartenders, and pisco producers say that’s changing as the spirit flourishes in bars and restaurants around the world, driven by increased interest in artisanal spirits, craft cocktails, and an overall rise in Peruvian cuisine.
In terms of volume, pisco is still a very small category. On average, Chile produces around 35 million liters of pisco a year, according to Rodrigo Flores, brand ambassador for Pisco Chile, which represents the country’s producers. Less than 5% is exported, mainly to the United States—which accounts for a third of exports—as well as the United Kingdom, Germany, Spain, Argentina, China, Poland, and…