Indholdsfortegnelse for May 2023 i Market Watch

Whether it’s acting, producing, music, or modeling, Mark Wahlberg has succeeded at just about everything he’s tried. On the acting side, this A-list star has done it all, from drama to action to comedy. Wahlberg has that rare ability to excel at playing many different roles—and he’s had staying power, having made his screen debut all the way back in 1994. Along the way he’s received multiple honors, including two Academy Award nominations (for “The Departed” and “The Fighter”), a Bafta Award, three Golden Globe Awards, nine Primetime Emmy Awards, and three Screen Actors Guild Awards. He’s also a keen businessman who knows how to pick a winner, having made investments in a variety of successful enterprises. Now Wahlberg has turned his attention to the Tequila space—but not simply to…

Mark Wahlberg is known for a lot of things—acting, producing, and modeling being high on the list—and now he’s diving into the Tequila space in a unique way, with a hefty investment in Flecha Azul Tequila and a commitment to supporting the brand in a way that’s unlike most of his celebrity peers. Wahlberg is more than simply the face of the brand. In fact, he’s trying hard not to be the face at all, choosing instead to use his celebrity to open doors for Flecha Azul’s co-founders, Mexican entrepreneur Aron Marquez and Mexican-American professional golfer Abraham Ancer. Marquez and Ancer launched Flecha Azul in 2020 and Wahlberg came on as a principal investor in 2022. The trio became fast friends, and today they travel the country together in between…

Campari Group Launches New Tequila….Campari Group is bolstering its agave portfolio with the launch of Mayenda, a new high-end Tequila offering. Created by maestro tequilero Jesus Susunaga and his team at Casa San Nicolás distillery, Mayenda’s name pays homage to Mayahuel, the Aztec goddess of agave. The brand is debuting with a Blanco expression ($70 a 750-ml.). This sipping Tequila is made with two additional steps to the production process that Campari says enhances its flavor: steeping the roasted piñas in the base distillate and blending with agave miel, the “honey” from the agave cooking. Raul Gonzalez, Campari’s global managing director for spirits, calls Mayenda a “truly differentiated Tequila,” and one that will “meet and exceed the expectations of an increasingly knowledgeable consumer.” Mayenda joins Espolòn and Cabo Wabo in…

Glen Grant 21-Year-Old Glen Grant, part of the Campari portfolio, is introducing a new 21-year-old single malt Scotch whisky, marking the oldest expression in its permanent range. The 46% abv newcomer ($360 a 750-ml.) is a blend of whiskies from Oloroso Sherry butts, hogshead, and ex-Bourbon barrels from Glen Grant’s Warehouse No. 4. It joins 10-, 12-, 15-, and 18-year-old whiskies in the Glen Grant range. For more information, visit Glengrant.com. Glenfiddich Grand Yozakura William Grant & Sons has announced Glenfiddich Grand Yozakura, the latest single malt in the brand’s Grand Series. The 45.1% abv whisky ($1,999 a 750-ml.) is 29 years old and finished in Japanese Awamori barrels—Japan’s oldest spirit made from distilled Indica rice—before bottling. The whisky is in extremely limited quantities in retailers across the U.S. Beyond…

Tequila has taken over the cocktail world in recent years and its reign at the bar isn’t ending any time soon, notes Joe Doose, managing partner and general manager at Arbella in Chicago. “Agave cocktails have reached almost every cocktail menu that I’ve seen, and it seems that even the most basic, one-mixer drinks are called with Tequila now consistently,” he says. “We’ve gone from most bars only having one or two types of Tequila on the back bar and maybe having a Paloma on their menu to Tequila being everywhere. What was formerly a tool to get the party started with shots is now it’s a staple in the cocktail world—and deservingly so.” Indeed, today’s consumers recognize Tequila for the top-quality spirit it is. “Tequila is a more trustworthy…

Chris Hannah is something of a celebrity in the New Orleans hospitality world. He’s bartended in the French Quarter for more than 18 years, perhaps most well-known for running the famed French 75 bar at Arnaud’s restaurant for 14 years, during which time he led the team to win the James Beard Award for “Outstanding Bar Program” in 2017. Hannah’s newest project is Jewel of the South, a modern New Orleans tavern that he co-founded in 2019. The restaurant is located in an 1830s Creole cottage on the edge of the French Quarter that was once home to a bar and restaurant called Jewel of the South, owned by bartender Joseph Santini. It’s believed to be the first spot in the city to serve gumbo and was also where Santini…

Diageo has announced that Sir Ivan Menezes will retire as CEO and depart from the Diageo board on June 30, after leading the drinks giant for a decade. Debra Crew, currently COO, will be appointed CEO and join the Diageo board, effective July 1. Appointed COO in October 2022, Crew was previously president at Diageo North America and Global Supply. She’s credited with leading Diageo’s largest market to 14% sales growth in fiscal 2022, after driving 20% organic growth the prior year. She originally joined the Diageo board as a non-executive director in April 2019, before stepping down from the board when she was named president of Diageo North America in July 2020. Crew is a former president and CEO of Reynolds American Inc., and also spent time with PepsiCo,…

While force carbonation is nothing new in the mixology world, it has yet to catch on in a big way. The tools required to properly carbonate drinks can be costly and time consuming to use, which is a drawback for sure, but bartenders who play with the technique tout a variety of benefits, too. “It gives another dimension to your cocktail,” says Ross Simon, owner and proprietor of Bitter & Twisted Cocktail Parlour in Phoenix, Arizona. “Instead of just adding a mixer or club soda, which dilutes the carbonation when you add it, the entire cocktail is carbonated. It makes the drink feel more alive and a little brighter, and it adds more dimension on the palate.” Bitter & Twisted uses the Perlini carbonation system, which allows it to carbonate…

STREET FIGHTER By Hannah Smarr Ingredients: 1 ounce Lunazul Blanco Tequila;1 ounce Del Maguey Vida mezcal;¼ ounce Rothman & Winter Orchard Peach liqueur;¾ ounce lime juice;½ ounce corn orgeat1;Tajín seasoning. Recipe: In an ice-filled cocktail shaker, combine Tequila, mezcal, liqueur, juice, and orgeat. Shake and strain into a Tajín-rimmed rocks glass over fresh ice. BAD REPUTATION By Caterina Mirabelli Ingredients: 2 ounces Tapatio Blanco Tequila;½ ounce El Maestro Sierra Fino Sherry;½ ounce Fiorente Elderflower liqueur;¾ ounce cane syrup;¾ ounce lemon juice;2 dashes The Bitter Truth Celery bitters;Pickled carrot slice. Recipe: In an ice-filled cocktail shaker, combine Tequila, Sherry, liqueur, syrup, lemon juice, and bitters. Shake and double strain into a coupe glass. Garnish with a pickled carrot slice. AGAVE OLD FASHIONED By Hernán Trujillo Ingredients: 1 ounce 1800 Cristalino Tequila;1…

WINTER WALTZ Ingredients: 2 ounces Rittenhouse rye;¾ ounce Averna amaro;⅓ ounce St. Elizabeth Allspice dram;2 dashes Dale DeGroff’s Pimento Aromatic bitters;Star anise pod. Recipe: In an ice-filled cocktail shaker, combine rye, amaro, dram, and bitters. Shake until properly chilled and diluted, then strain into a coupe glass and float a star anise on top. CRUSTA ALCALA Ingredients: 1 ounce Teremana Blanco Tequila;¾ ounce Del Maguey Vida mezcal;½ ounce Yellow Chartreuse liqueur;¼ ounce Tempus Fugit Crème de Cacao liqueur;¾ ounce lime juice; Ground coffee and sugar mixture1. Recipe: In an ice-filled cocktail shaker, combine Tequila, mezcal, liqueurs, and lime juice. Shake until properly chilled and diluted, then strain into a goblet rimmed with coffee and sugar mixture. 1 Approximately 5 tablespoons sugar to 2 tablespoons ground coffee.…

Off-Premise News: ReserveBar Partners With DISCUS E-commerce platform ReserveBar has partnered with the Distilled Spirits Council of the U.S. (DISCUS) to bring online spirits sales to Destination Distillery, a tourism-focused website created by the spirits trade group. Destination Distillery allows visitors to search for local distilleries and spirits trails based on their location and, now, will allow for e-commerce shopping directly through the website, facilitated via ReserveBar. Currently, more than 42 distilleries offer their spirits through Destination Distillery. Distributor News: Southern Glazer’s Acquires Webb Banks Southern Glazer’s Wine & Spirits is expanding internationally with a new deal to acquire Miami-based Webb Banks—a distributor of premium wine and spirits in Latin America and the Caribbean—for an undisclosed sum. The purchase “expands Southern Glazer’s reach in the Atlantic and travel retail, and…

Roberto Ramirez Laverde has been named global senior vice president of Bacardi rum. Succeeding Ned Duggan, who last year was appointed global CMO at Bacardi Ltd., Ramirez Laverde will be based between the brand’s offices in Miami and global head-quarters in Bermuda. Formerly serving with Bacardi from 2013-2019, he now rejoins the brand from Mastercard in Latin America and the Caribbean, where he served as senior vice president of marketing and communications for the last four years. Ghost Tequila has appointed industry veteran Jeff Popkin as CEO. Prior to joining Ghost, Popkin served for six years as CEO of Mast-Jägermeister U.S. In his new role he’ll look to lead expansion efforts for the spicy Tequila brand, which is distributed nationally. In addition to Popkin’s appointment, Ghost Tequila has just completed…