Friday the 13th is traditionally viewed as an unlucky day, but for Heaven Hill Brands, it’s celebrated fondly. Friday, December 13, 1935 is the day the first barrel of whiskey was filled at Old Heaven Hill Springs, a barrel that would later become the company’s first Bourbon label—the long-forgotten Bourbon Falls. In the 87 years that have ensued, Heaven Hill has become a whiskey maker par excellence, as well as a diversified spirits company, while seeing off many challenges along the way.
“We’re truly a diversified company,” says Kate Latts, the daughter of longtime Heaven Hill CEO Max Shapira. Kate was named co-president of Heaven Hill Brands with her husband, Allan Latts, last year, marking a changing of the guard at Heaven Hill. “So many people, especially in Kentucky, think…