When Daily Mail journalist Guy Adams’s editor saw the transformation Sacha Baron Cohen underwent in Men’s Fitness, she challenged him to go from ‘Dad Bod’ to cover model fitness. Here’s how he did it…(plus we witness the transformation at the shoot for this month’s cover!)
Guy Adams, 47, from Monmouthshire, Wales, is no stranger to deadlines, tough investigative assignments, a lack of sleep and the occasional takeaway dinner. But in September 2025 the journalist was tasked with a different kind of challenge: transforming his body, fitness, and mindset.
The goal wasn’t just aesthetics - it was energy, confidence, and reclaiming control over his health. All courtesy of a challenge thrown down by his newspaper editor. “We’d seen the amazing transformation Sacha Baron Cohen underwent to appear on the cover of…
