BEST IN BREED Scott Phillips For a sector that's usually considered pretty sleepy and “defensive” (we'll come back to that), consumer staples has been unusually volatile recently. During the Covid lockdowns, our eating and cooking habits changed, and then changed back. Inflation, dormant for decades, suddenly hit the sector in a big way. And the surge to, then away from, online commerce made things particularly hard to read.
And this from companies usually considered boring and relatively stable.
But first, who exactly are these companies? Last issue, we looked at discretionary retail – the things we can choose to buy, or not – usually things like fashion, technology and the like. By contrast, staples are the boring (there's that word, again) cousin: food, drinks, agriculture and the like.
So, yes,…
