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As I read about what may be coming in Lincoln’s lineup (“Trend," December2010), the proposed new "MKTTown Car" names stood out. MKT-L? MKT-EL? Someone has to be kidding. When it comes to naming car models, the thinking of current auto executives baffles me. If I tell a friend I'm going to the auto mall to look over the new MDX, CTS, MKZ, 335d, and RDX, he would have no clue what brands, much less models, I'm referring to. The words Fusion, Charger, Regal, or Cruze are associated with an automobile one knows right away. The names Fleetwood, Road Master, Town Car, or Imperial immediately bring to mind a large, luxurious automobile. Cruze, Fiesta, and Neon bring to mind an altogether different image. Names stick…
