“OUR GOAL IS TO MAKE VOLKSWAGEN THE NUMBER-ONE AUTOMAKER BY 2018, BOTH ECONOMICALLY AND ECOLOGICALLY.” VOLKSWAGEN sold two Type 1 Beetles here in 1949. By the ’60s, with the Beetle, Squareback/Fastback, Microbus, and Karmann-Ghia, VW was the States' most popular import, peaking at 569,696 units in calendar year 1970. It hasn’t matched that number since.
After the Japanese invasion and the Westmoreland, Pennsylvania-built Rabbit ordeal, VW sales dipped to 49,533 in 1993. Rumors had Wolfsburg following the French and Italians and exiting the U.S. market. Improved product and aggressive advertising playing up VW’s European flair saved it in the late ’90s and 2000s. VW’s 2010 sales of 256,830 units trails Subaru’s, though, while VW Group global sales, including Skoda, Seat, Audi, and the super-premium brands, totaled 7.1 million last year.…