AMERICANS don’t buy hatchbacks (except for Minis), and Europeans don’t understand why not. Western Europe’s most popular model is the Volkswagen Golf, with hatchback versions of the Ford Focus, Opel Astra, and Renault Megane among best-sellers. Meanwhile, in the U.S. auto market, the compact crossover/utility vehicle is emerging as midsize family-sedan alternative.
“When they’re looking for a car, they start in either the C/D-segment (midsize) or in the compact utilities segment,” says Samantha Hoyt, marketing manager for the new Ford Fusion. “We’re calling this the supersegment, because people cross-shop these so much. It’ll be Camry-Escape, Camry-Fusion, Escape-Accord, that whole CR-V-Escape, they’re all shopping each other.”
The segment has been around for a long time, with the Honda CR-V, Toyota RAV4, and Ford Escape the dominant models. Bigger families looking for…