Automotive designs are bom of the creativity released when an idea meets up with a need or desire.
In order to better understand the transportation needs—and wants—that society will face over the coming decade, we asked six respected automotive designers and educators for their thoughts on the subject. We encouraged them to think beyond their current projects and look five, ten, and more years down the road.
Designing cars, trucks, sport/utilities—plus vehicles that increasingly blur the lines between these traditional three labels—isn’t easy. Today’s designers and product planners not only must understand traditional styling parameters (form, proportion, color, shapes, etc.), but have to integrate myriad other factors into the process: government regulations, safety, engineering, cost, construction methods, marketability, materials usage, brand identity, profitability, and the whims of ever more demanding…
