We’ve always been a big-tent operation at MotorTrend, particularly for our longest-running, most important editorial programs: Car, Truck, and SUV of the Year.
In the ’70s, it wasn’t uncommon to find non-staffers on the jury that decided Car of the Year. Famous interlopers included Dan Gurney, Peter Brock, and even the big boss, Robert Petersen (owner of Petersen Publishing and founder of MotorTrend), took part in selecting COTY.
More than a dozen years ago, my predecessor, Angus MacKenzie, renewed the tradition of involving outsiders in our signature program. The first guest judge of our modern era was Jim Hall: a human encyclopedia, automotive expert, and veteran of the auto industry wars. Hall was with us for three COTY programs, during which time we added our second guest judge, Tom Gale,…