Joe Eberhardt, president and CEO of Jaguar Land Rover North America, has a long career in the auto industry, with stops at Chrysler, DaimlerChrysler, and Mercedes-Benz along the way. We spoke to Eberhardt at the Chicago Auto Show following the introduction of the 2021 Jaguar F-Type.
The Defender 110 is planned to go on sale this spring, followed by the 90. What will its impact be? Obviously, it helps sales volumes. It brings to the front the totality of the Land Rover brand strategy with three families or subbrands, which is Discovery, Range Rover, and now Defender.
We have waited a long time for the Defender in the U.S. The rest of the world waited a few years, but there has been a 23-year void for us in the U.S.…