THERE’S ONE element of Volvo’s image itdoesn’t like to broadcast: The brand is a key icon of the stereotypical liberal—or, as University of California, Berkeley linguist Geoffrey Nunberg describes the demographic, the “latte-drinking, sushi-eating, Volvo-driving, New York Times-reading, body-piercing, Hollywood-loving, left-wing freak show.” Volvo wants to sell the all-new 2007 S80 to conservatives, too.
While the new Volvo flagship’s design whispers its luxury in an egalitarian way, any devotee of modern Scandinavian elegance, conservative or liberal, will like the S80. An optional Yamaha V-8 will allow bourbon-drinking, red-meat eating, Wall Street Journal-reading, Marine haircut-wearing, Crawford, Texas-loving right-wing freaks to drive it stealthily and be admired for owning a safe, virtuous car even as fuel supplies tighten.
The S80 has lost the Swedish Buick look of the 19992-2006 model. The new…