Farrah posters are adult toys. So are discotheques, recreational drugs, alcohol and, according to some people, the Osmonds.
But trucks?
In Merrill, Oregon; Walla Walla, Washington, and Winnemucca, Nevada, assorted citizens took one look at Dodge's Little Red Truck and swooned in ecstasy.
In Susanville, California; Portland, Oregon, and Reno, Nevada, a similarly random sample gazed on the shellacked wood trim around the truck's box, stood back to get the full panorama of the truck's forward tilt, stepped farther back to take in the KW stacks and rushed to the nearest druggist for stomach relaxants. One man's toy is obviously another man's bottle of ipecac.
Cars and recently their variants, trucks and vans, have been America's everyman toys for three quarters of a century. (Interestingly, everyman in Europe has had…