Pontiac gives the guys from Munich, Ingolstadt, and Nagoya a run for their money
The 528e, Audi 5000 Turbo, and Toyota Cressida have all carved their respective manufacturers a comfortable place in the sports or sporting sedan segment. This year Pontiac has joined the fray with the 6000 STE, the first serious American sporting sedan.
Sporting sedans have been around for quite a few years. Long enough, in fact, to have made measurable inroads in the U.S. car market. The sheer numbers of over $12,000 BMWs, Mercedes, Audis, Saabs, Jags, and Volvos have increased steadily in the last 10 years. And these vehicles draw a customer with considerably more disposable income than the average car buyer. A group of upwardly mobile, young, and monied marks, er, customers like this couldn’t…
