Since its introduction during the Reagan years, the Escort moniker has been synonymous with affordable, no-nonsense transport available in sedan, wagon, and hatchback varieties. As the next millennium nears, the U.S. economy booms and consumer priorities shift: a gallon of gasoline costs the same as a 16-ounce bottled water, bigger is better, and Internet shares have driven the stock exchange past the 10,000 mark. Evidence of the changing market can be seen by Dodge/Plymouth, Mazda, Nissan, and Toyota each pulling out of the entry-level coupe segment, leaving Chevrolet, Ford, Honda, and few others to share the remaining sales.
Debuting a year after the current Escort sedan and wagon, the ZX2 coupe fills the slot once occupied by the hatchback, pushing the vehicle slightly upscale in prestige and styling to address…