1953 Detroit’s output, for the most part, consisted of chrome jukeboxes. Garish. Loud. Of little substance. Only a few domestic carmakers were aware of the sports car market being created by MGs, Jaguars, Triumphs, and Porsches. Meanwhile, in California, customizing of Detroit cars was developing into a significant trend—no longer just a fad.
Seeing a potential market that lay somewhere between sports cars and customs, General Motors Styling developed a spate of “sporty convertible” concept cars. Shown for the first time at GIM’s Motorama in New York, these styling exercises included the Cadillac LeMans, Buick Wildcat, Olds Starfire, Pontiac Parisienne, and the absolute hit of the show, a fiberglass-bodied Corvette.
I was in my fourth year as editor of Motor Trend. I'd seen the Corvette, liked what | saw, and…
