FIRST OFF, let us all recognize the 2800 pound, leaf-eating pachyderm in the room. Though the 2009 Insight is Honda’s latest hybrid, it looks suspiciously like the Toyota Prius.
It’s not hard to understand why. The Prius has been a massive hit for Toyota in sales and image greenification. It’s won car of the year awards in Japan, Europe, and North America, as well as our own COTY award back in 2004. It’s the world’s number-one-selling hybrid vehicle, but more important is who’s bought them. Early adopters included such Hollywood royalty as Cameron Diaz, Leonardo di Caprio, Susan Sarandon, Sting, and Billy Crystal. It’s hard to pinpoint exactly what this celebrity buzz did for sales, but you know it had to be mahvelous.
Naturally, Honda spinmeisters strenuously reject the notion…