FERRARI’S FIRST BATTERY-ELECTRIC vehicle, the Elettrica, will go on sale in 2026, marking the start of what the automaker sees as an important step toward growing its buyer base.
“We want to bring people [to the brand] who want to only drive electric cars,” the company’s CEO Benedetto Vigna said in a presentation to investors on October 8 in Maranello, Italy.
The company was shy about how much it can expand production to fit demand for the new model.
In the last decade, Ferrari has sold more than 73,000 cars. It has one of the highest reported profit margins per vehicle of any automaker. In 2018, that number was $80,000 per car sold, according to Dr. Ferdinand Dudenhöffer, a director with CAR-Center Automotive Research, at the time.
In the first…