“The challenge for a designer in a digital world is creating a brand identity that feels authentic, unique, and most importantly, tangible. Rising to that challenge is what Black Slab does so well. “Just as words can elevate and inspire people, design can liberate a business or brand. So when I approach new clients, I say to them, ‘If you have no other point of difference, make your difference great design’. “One of my favourite designers, Paul Rand, once wrote, ‘A special point of view is as important as a special skill in achieving distinguished work’. “I have made those words my studio philosophy. For my point of view, like yours, is different from anyone else’s.”…
