“PIVOTING” BECAME THE NEW BUZZWORD DURING, AND AFTER, LOCKDOWN. WE’VE ALL READ ABOUT THE COMPANIES THAT REINVENTED PRODUCTION LINES TO MAKE HAND SANITISERS OR FACE MASKS; THE TOUR OPERATOR THAT DELIVERED FOOD PARCELS; THE RETAILERS WHOSE ONLINE SALES SUDDENLY WENT BALLISTIC.” When you consider how this insidious virus has wreaked havoc on the economy, and how New Zealand’s diverse SME community has generally responded, you can’t help but be inspired.
We’re smart, we’re inventive, we’re gutsy in this part of the world. There were, and will be more, business casualties, but they’ll be outnumbered by the survivors and successes – businesses that have embraced new thinking, new technologies, and alternative revenue streams.
“Pivoting” became the new buzzword during, and after, lockdown. We’ve all read about the companies that reinvented production…