Every summer, thousands of greasepainted fans of the group Insane Clown Posse (ICP) gather in a field outside Cave-in-Rock, Illinois, for the Gathering of the Juggalos. Over the course of five days, the Juggalos, as the fans call themselves, will attend rap concerts, ingest a staggering amount of mind-altering substances, and socialize at events such as “DJ Clay's Horny Nuts and Big Butts Party.” And Rahima Schwenkbeck records it all.
Schwenkbeck, a Ph.D. candidate at George Washington University, studies Juggalo culture to learn how ICP has become such a cult-like success despite being considered “the Most Hated Band in the World.” That sometimes means logging hours at merchandise tables to record purchasing habits. At other times, it means dressing like a Juggalo herself. At the gathering, she goes stealth, taking…