By day, Susan Ward, MD, is a radiologist specializing in breast cancer diagnosis. By early mornings, evenings and weekends, she’s a dressage rider who maintains three horses at her home stable in Reno, Nevada. In her free time, she is four years into her “hobby business,” Dara James Designs. The line of handmade stock ties, belts, purses, spur straps, vintage pins and, most recently, browbands is making inroads in the mainstream market.
The business began in 2013 when a show sponsored by the Sierra Nevada chapter of the California Dressage Society became the Stacey Berry Memorial Dressage Show in honor of a member lost to breast cancer. Susan made herself a pink-trimmed stock tie for the event. Friends soon requested their own custom designs. Demand and Susan’s joy in pursuing…