One hundred-odd years ago at the dawn of the Roaring ’20s, before Harley started hogging things there were three main players in American motorcycling, out of the more than 200 different manufacturers of varying degrees of financial solvency and technical prowess which had attempted to carve out a place for themselves in the exciting and potentially profitable new arena of mechanised personal transportation. The so-called Big Three consisted of Indian, Harley-Davidson – and Excelsior. So, alongside GM and Ford, read Chrysler – or to BSA / Triumph and AJS / Matchless, add Norton.
The Excelsior Supply Company was formed in Chicago in 1876 by George T. Robie, and initially distributed sewing machine parts before, in the early 1890s, it branched into the booming bicycle business. Chicago had become the centre…