Longines opened its largest boutique in Singapore, spanning 1,500 square metres at Wisma Atria. The grand opening ceremony was attended by watch collectors, press, and VIPs, including Mr. Jose De Cardoso, Country Manager of Swatch Group Singapore, Mr. Toshifumi Hashizume, Managing Director of Isetan Singapore, Mr. Arnaud Carnal, Regional Sales Manager of Longines, and Ms. Jas Guo, Brand Manager of Longines Singapore.
Hosted by Allan Wu, the ceremony was graced by special guest and Longines Ambassador of Elegence, Taiwanese celebrity Chi Ling Lin, who was wearing a piece from the Record collection. Instead of a traditional ribbon-cutting ceremony, Chi Ling Lin and fellow VIPs brought Longines’ winged hourglass logo to life by filling the structure with blue liquid — the brand’s signature colour. Inside, a centrepiece was erected displaying the…