Sadly, the latter items are what is known as ephemera – something you might pick up without much thought, browse through and, in short order, put in the bin. Most brochures, because of this fact, are lost to history, so have become quite rare with the passing of time.
On the sales brochure front, there are many different types – some are just small sheets of paper printed on one side and others are somewhat more elaborate. Possibly the most sought after of all sales brochures are those from individual dealers. These come in various forms and production values ranging from those having been photocopied, sometimes quite crudely, as witnessed by those from the Lambretta importer and scooter dealer, Rafferty Newman, through to the properly printed sheath ’cover’ filled with…
