STOLI GROUP IS UNDERTAKING A major realignment of its distributor profile in the U.S., including a switch from Southern Glazer’s to Young’s Market Co. in a number of western states. Overall, Stoli’s distributor changes cover about 25% of its U.S. business.
Young’s has taken on the Stoli Group portfolio across Alaska, Arizona, California, Hawaii, Idaho, Montana, Oregon, Utah, Washington, and Wyoming. Stoli is also parting with Southern in Illinois, where the portfolio is transitioning to Breakthru, which already distributes Stoli’s range in Colorado, Delaware, Florida, Maryland, Pennsylvania, South Carolina, Virginia, and Washington, D.C. Stoli is not severing its relationship with Southern entirely. The two will continue to be linked in Nevada and Arkansas. Meanwhile, Johnson Brothers, which already handles Stoli in Minnesota, has been named as Stoli’s new distributor in…