EACH YEAR, IMPACT’S ANNUAL ROSTER of “Hot Prospect” brands recognizes the upand-coming labels across the drinks business. This year, a total of 99 brands from the wine, spirits, and RTD cocktail categories met Impact Databank’s criteria to make the list. To qualify as Hot Prospects, brands must have achieved at least 15% depletions growth for 2021, while also showing consistent growth in the two preceding years. For spirits, imported wines, and RTDs, brand volumes must be between 50,000 and 200,000 cases, while domestic wines are between 50,000 and 250,000 cases.
This year’s class of spirits Hot Prospects draws from 13 different categories, totaling 44 awardees. Given current trends in the spirits world, it’s no surprise that 12 whiskies and seven Tequila brands earned Hot Prospects status. While the Hot Prospects winners…
