Xin a sunny corner on the South East coast of England, Sheri Scott (aka Forever Yours Betty) and Elizabeth Whibley are crafting a revolution in underwear-as-outerwear. Their brand, Bloomies (@bloomieland on Insta), transforms the iconic vintage bloomer into a playful, ethical statement piece designed for bodies of all shapes and sizes.
Using deadstock fabrics, vintage trims and sustainable practices, Sheri and Elizabeth have created a unique collection of joyful, frilly bloomers that challenge fast fashion while embracing self-expression through seriously cute clothing.
"We're motivated by joy," explains Elizabeth, "and thank goodness we are because you really have to be a resilient person with a positive outlook to have a small fashion brand in the UK, especially competing with unethical, cheap, fast fashion brands."
“I always thought every time I found…
