While studying back in 2014, Julia Buchanan went from a side hustle designing a swimwear brand, JULIA, to putting her third limited collection onto the racks at Pick n Pay Clothing, and now mentors up-and-coming designers as part of the retailer’s Futurewear initiative.
Buchanan was the first designer to join Futurewear, which the retailer runs in partnership with designer Gavin Rajah to nurture emerging fashion talent.
Since its inception five years ago, the programme has identified several other young designers.
One of them is Yamkela Mahlelehlele, who was recently named the first 2024 designer for the Futurewear incubator programme. Mahlelehlele has also benefited from Buchanan’s pay-it-forward philosophy.
Mahlelehlele’s design career, which wasn’t her first choice, started when she began repurposing things she found in her childhood house. Her fondest moment…