Despite ongoing economic challenges, including a cost-of-living crisis, South Africans continue to prioritise dining and drinking out, with half of the population visiting on-premise venues weekly, according to a new study. In the new study, On Premise User Study (OPUS) by CGA by NIQ found that nearly 49% of South Africans visit bars, restaurants, and other venues weekly, with an impressive 87% visiting at least once a month, showing strong social engagement.
“This frequency of visits underlines the enduring importance of out-of-home experiences in South African culture, where dining and drinking are central to leisure and social life,” it said. Cocktails are a hit, with 60% of drinkers choosing them every visit, driven by younger consumers and women. Premium drinks are in demand, as 61% of consumers are willing…