PATAGONIA’S WORN WEAR INITIATIVE, established in and evolving since 2005, aims to keep gear in play for as long as possible by repairing damaged clothing, reselling returned items in good condition, and recycling garments at the end of their lives. Worn Wear’s newest effort, ReCrafted (created by Senior Designer Kourtney Morgan, who’s responsible for some of the brand’s most iconic gear), aims to answer the question of what to do with garments that can’t be repaired, resold, or recycled. According to Rick Ridgeway, Patagonia’s VP of Environmental Affairs, “the footprint on the planet of an apparel product like a jacket goes way down the longer that jacket is used and reused. And ReCrafted fits right into that whole idea.” Patagonia sends these jackets, shirts, vests, and bags not to the landfill, but…
