Surfing is in the Olympics, finally. Yay! Gold medals, kids with dreams, massive credibility, huge sponsorships, government investment, worldwide coverage, global respect, a key to unlock (finally) the massive global uptake of surfing. The last vestiges of surfing’s counter-cultural past (those dole-bludging, drug-taking surfie scum!) washed away in the flood of team uniforms, podiums, teary athletes festooned with medals. The next surf boom unleashed, not just in coastal nations but landlocked ones as well, now that wavepools have become a reality.
Does this prospect thrill, or chill you to the bone?
Depends which side of the fence you are looking at it from, I suppose. Me? Apart from the tingly ecstasy of seeing Kelly on the podium in between Bulgarian weightlifters, I feel like I’m hog-tied and naked in the…