BY CHANCE, THIS has become a gay mecca,” says Jacopo Etro one September afternoon while drinking white wine, his Sicilian partner, Alessandro Genduso, off playing tennis, their five-year-old daughter, Roberta, out with the nanny. “Because the prices are not so expensive and the beaches are nice,” he explains, adding that here in Puglia, the heel of Italy’s boot, people wake up each morning and decide, based on the winds, whether the Adriatic or Ionian Sea is calmer for swimming. Etro, who avoids the cruisier spots along the coastline these days, suggests another reason why men from Rome, Milan and other European cities have begun transforming the area’s castles and masserias into hotels and guesthouses, or why discreet foreign dignitaries have set up weekend refuges: for two decades, the region has…
