HAPPY FEET
ROAD RACING HOTS UP
With the Cielo X1, Hoka re-enters the super shoe market with a bang
The super shoe business is a cutthroat one, with companies continuously trying to outdo each other using space-age tech to create the lightest and fastest shoes. Hoka has been lagging behind somewhat compared to brands such as Nike, Adidas, New Balance and more.
However, the latest addition to the Hoka road racing lineup, the Cielo X1 (B26,000, hoka.com), might change the status quo. The highest energy return shoe from Hoka to date, the Cielo X1 was designed with insights and feedback from the Hoka roster of elite athletes and features tons of innovative technologies.
These include an exaggerated new rocker profile, asymmetrical Active Foot Frame, dynamic winged carbon fibre plate and…
