In the narrow lanes of south Delhi’s large, bustling INA market, among the shops bursting with uniforms, dupattas, fruits and vegetables, several signboards advertise human hair. On an afternoon in August, I entered a shop whose sign read “Pankaj International Human Hair,” climbed down a short flight of stairs, and found the owner, Pankaj Chitkara, in the basement. He was measuring brown hair extensions with help from his young assistant, and recording the lengths in a notebook. He showed me the six types of human hair he sold—straight, curly, natural wave, bulk hair, deep wave and wavy. They came in 11 different colours, including jet black, deep red and platinum blonde.
Chitkara, who has owned the store for 17 years, told me that many of his customers are not from…
