“Triumph” Pictorial History of the Great British Marque
Author: James Robinson
Introduction by: James Robinson
Published by: Banovallum Books, an imprint of Mortons Books Ltd, Media Centre, Morton Way, Horncastle, Lincolnshire LN9 6JR www.mortonsbooks.co.uk Tel: 01507 529529 Hardbound, 220 x 300mm (portrait), 144 pages, with over 190 photographs and illustrations.
ISBN: 978-1-911658-58-0 £25 (UK), $32 (US), $44 (Canada), $49 (Australia)
Triumph began as a brand name in 1886 when young, London-based German entrepreneur Siegfried Bettmann reckoned he needed a new name for his fledgling bicycle-building business, rather than tagging the cycles with his own name.
Fluent in both English and French, the Bavarian-born Bettmann arrived in Britain in 1884, working in several jobs including publishing, before deciding to branch out on his own and set up an import/export business, having…