“ IF other countries had a theory of design, Italy had a philosophy, maybe even an ideology of design,” must be Umberto Eco’s most quoted statement.
However, flair, as it relates to fast cars and fine guns, has traditionally been problematic for us Britons – often seen as something best left to our overtly artistic Italian neighbours while we concentrate on the more serious business of mechanical engineering. Flair, especially when expressed as a marketable aspect of practical design, is, nevertheless, something we can no longer ignore.
Italians have an eternal sense of design dating back to classical antiquity. Roman engineers achieved something special when they created the Pantheon; its dome and deep portico inspired a generation of architects from Brunelleschi to Palladio. Applying the principles of fine art –…