The Beatles’ arrival in New York City fifty years ago last month was “the PR man’s finest hour,” a young book editor named Alan Rinzler wrote in The Nation that March. The media “had instructed novitiates on what to expect and how to react,” which “contributed to a triumphant exploitation of the affluent teen-ager. By the time the Beatles actually appeared on the stage at Carnegie Hall, there wasn’t a person in the house who didn’t know exactly what to do: flip, wig-out, flake, swan, fall, get zonked—or at least try.…
“The full house was made up largely of upper-middle-class young ladies, stylishly dressed, carefully made up, brought into town by private cars or suburban buses for their night to howl, to let go, scream, bump, twist and clutch themselves…