Selling books may be the natural outcome of writing them, but authors never tire of grumbling about book promotion. Whether we crisscross the country on a multi-city tour or read at our neighborhood bookstore, publication season brings a familiar push-pull between our private and public selves, between the small-w writer and the capital-A Author.
Working on a book, I’m a stay-at-home in jeans and bedroom slippers, searching for just the right word, polishing and revising. But when a new book is launched, voila, the homebound, inner-gazing, slipper-clad writer must transform into the limelight-seeking, question-answering, decently dressed Author, ready for interviews and public appearances. As an Author, I’m suddenly concerned with commerce and sales, print runs and advertising budgets, media and three-minute elevator pitches.
I’d crossed the line from writer to…