On November 19, 2018, a month after The New York Times exposed Harvey Weinstein as a serial sexual predator, a shaving supplies company called Harry’s released a short video online for International Men’s Day.
“Now more than ever, being a man demands introspection, humility and optimism,” read the ad copy. “To get to a better tomorrow, we need to take a look at today, and at the misguided stereotypes that got us here in the first place.” The video, a simple black-and-white clip, featured various adages to do with masculinity – “be tough”, “take it like a man”, “boys will be boys” – with lines drawn through them.
So far, so inoffensive. Except not, as Andy Katz-Mayfield, a founder of Harry’s, later recounted. “It got picked up by Infowars [the…