Don’t mention the ‘m’ word. At least to anyone who lived through the 70s and in a certain type of suburbia, one that was coloured by none other than mission brown . It is no accident, however, that this shade coloured everything from the walls, to the slub curtains and sunken lounges of hearth and home.
“Warm hues make us feel comfortable and bring us the feeling of safety,” says Iana Kuznietsova, founder of Ochi, an outerwear label responsible for a cult corn-yellow sell-out trench in vegan leather, an earthen hue she says helped launched her label. “Apparently, the perfect shade.”
For pre-fall, and several seasons prior, shades of camel, treacle and ginger have been percolating, and toppling the dominance of harsher navies and blacks. “There is a certain softness…
