A SQUARE WITHIN a circle: a geometric metaphor that, for centuries, has alluded to nonconformity and something that doesn’t (and will never, according to ancient mathematicians) fit. The idiom of “a square peg in a round hole” has long been used as a slight, aimed at someone who doesn’t conform. But today, it symbolises freedom, choice and unconventionality.
These iconic shapes are at the centre of the Cartier Pasha, a timepiece launched in the 80s that embodied the spirit of the era defined by economic boom: success, power, extroversion and liberation. Initially designed as a men’s watch (its progenitor, a 1930s commission by the Sultan, or ‘Pasha’, of Marrakech), it quickly became a gender-neutral icon and one of the most idiosyncratic timepieces for Cartier. It earned fans among in-the-know watch…
