Remember personalisation? For a time, it seemed that not a handbag, shoe or phone case went un-monogrammed. So, it makes sense that fashion has taken the next step, embracing made-to-measure clothing as the ultimate in personalised design. Far from its usual associations – the lofty (and astronomically priced) world of couture, bridal, and Savile Row – a new crop of local makers is reinstating made-to-measure as a slower approach to fashion with sustainability at its core. In fact, as Rannia Al-Salihi, of label First Principles sees it, if money and time are invested in a custom piece, “you’re likely to wear it for longer, care for it better, and ultimately reduce your overall textile and apparel consumption”.
This is nothing new (in fact, most clothing was made-to-measure in the 1800s,…
