GLAMOROUS, EXCITING, INNOVATIVE … much like art,” says Chiara Gatti, senior head of category management at Farfetch, describing high jewellery, a category traditionally dominated by an elite band of storied jewellers. Gatti’s characterisation goes part way in explaining why the ranks of fashion houses in the realm of rare gemstones and fantastical creations is growing. Joining names like Dior, Chanel and Hermès is Giorgio Armani (now in its third year of offering high jewellery) and Gucci (which recently secured itself a dedicated jewellery boutique in the mecca of jewellery, Paris’s Place Vendôme).
“High jewellery is still typically by invitation only, behind closed doors and very, very discreet. The nature of fashion is not discreet,” Gatti observes, noting that, via the presentation of their distinct points of view each season, designers…
