The classically proportioned Haussmann apartment propped with gilded bergĂšres is as clichĂ©d a capture of French interior style as the Breton top is of French fashion, but for Rebecca Benichou, 36, and Florence Jallet, 29, co-principals of Paris-based Batiik Studio, such archetypes speak volubly about their countryâs savoir faire.
Yes, French style is âsober and polished, remains elegant and can sometimes be extravagantâ, concur the buzzed-about pair who claim back-to-back entries (2020 and 2021) in Architectural Digest Franceâs definitive AD100 list of visionary design talents. But, as they explain, savoir faire and its inference of âknowing what to doâ relates more to an endemic culture of craftsmanship than any surface decorum of dress or room. âWe like sobriety, but itâs also important to work on some more original and subtleâŠ
