Fresh Take
To accompany “About Face” (page 216), Celia Ellenberg’s story on The Outset, Scarlett Johansson’s new skin-care line, photographer Cass Bird worked with the stylist Max Ortega on a light, bright portrait befitting their effervescent subject. “I’ve been the face of several luxury brands throughout my career, and all of those experiences were really wonderful,” Johansson tells Ellenberg. Still, she longed to spearhead something of her own: “I was sort of playing a character in those campaigns, and as I evolved, I wanted to create and represent a brand that was true to me.” On set at Pier 59 Studios in Manhattan’s Chelsea neighborhood, Bird also gave Johansson free rein—with charmed results. “I asked Scarlett what type of music she liked, and her response was German punk,” Bird says.…
