“founding strong export markets held back the Type 2” The success of the Volkswagen Beetle was referred to as an economic miracle in Germany, and the rapid escalation in sales was, quite frankly, mind boggling. When the British military chose former manager of the Opel car company, Prof. Dr.-Ing. Heinrich Nordhoff, to take over as General Director on January 1 1948, Volkswagenwerk GmbH employed 8,719 workers who, by the end of the year, had produced 19,244 vehicles. By the time Colonel Charles Radclyffe signed the trusteeship of VW over to the federal German government on October 8 1949, production had already risen to 46,154 vehicles.
Nordhoff continued to administer VW’s rapid rise in production and sales, rightly realising the real secret to success was in export sales, based on an…